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Zebra Technologies Launches Global Partner Programme for
Independent Software Vendors

Date: 18/03/2011

Zebra Technologies Corporation today announced the launch of its Independent Software Vendor (ISV) Partner Programme, designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community. As an element of Zebra's channel development strategy, the ISV programme highlights the importance Zebra places on the ISV's role in developing new technology solutions.

Andrew Tay, President of Zebra Technologies, Asia Pacific explains, "The ISV Partner Programme marks Zebra's dedication in building truly holistic business solutions. Traditionally, enterprise solutions are developed separately - some vendors specialise in software, some in hardware. Businesses buy into one or the other, and spend some time calibrating them into a system.

With the ISV Partner Programme, Zebra will invest in our ISV partners to collaboratively develop holistic technology solutions seamlessly integrate into existing IT infrastructure speeding time to market. And Zebra is proud to announce our first partner collaboration with NewsPage, with whom we are creating the first series of mobile business solutions."

ISV partners will have access to dedicated technical resources who understand the complexities of application development, an ISV developer portal with Software Development Kits, Sample Source Code, and interactive forums.

Through the new programme, ISVs can also leverage Zebra's reseller channel and global sales resources, as well as global alliance partnerships that include Motorola, IBM, Oracle and SAP.

"We have 40 years of working with partners behind us, and have developed marketing resources, a skilled sales force, deep technical knowledge and people on the ground that ISVs can leverage to develop innovative business solutions powered by our Zebra printers," said Dan Mouhot, Global ISV Programme Director of Zebra Technologies. "We are excited by the opportunities this programme brings and welcome more ISV partners who want to embark on this journey with us."

Interested ISV partners can visit Zebra's Booth 4K01 at Cards Asia 2011 Singapore Exhibition from 13 to 15 April, Level 4 SUNTEC Singapore International Convention & Exhibition Centre for more information, or visit www.zebra.com/ISV.

Zebra will also be showcasing the new ZXP Series 3 printer at Cards Asia. This printer is equipped with full smart card encoding features, fast print speed and improved picture quality. The compact size direct-to-card printer is easy to use and set-up for a variety of applications including ID and access control cards, and personalized gift, membership and loyalty cards.

About Zebra Technologies

Zebra Technologies Corporation (NASDAQ: ZBRA) provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra's products include reliable on-demand printer and state-of-the-art software and hardware solutions utilizing a wide array of automatic identification technologies. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. For more information about Zebra's solutions, visit http://www.zebra.com.