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Identita Intros Secure Mobile Point of Sale Solution

Date: 23/06/2008

Identita, a company that designs secure electronic components, announced the availability of IDPAY, what it said is the world's first mobile two-factor credit card based point of sale (POS) solution.

Identita provides cross platform access, authorization, and identity management solutions using its Powered Card technology. By launching this new solution, the company is aiming to gain clients in a variety of vertical markets, including Radio Frequency Identification (RFID) tags and labels, advanced smart cards, biometric access control cards, electronic passports, loyalty cards, and one time pad (OTP) display cards.

"We have been working on security in the mobile space for quite some time and merging our platform with Charge Anywhere's POS solution, which allows us both to solidly define a secure payment vehicle for customers of all types," said Rocky Stefano, founder and CEO of Identita.


Charge Anywhere, a mobile POS software solution designed for QuickBooks, smartphones, and e-commerce environments, ensures payment card industry (PCI) “Level 1” compliance through its ComsGate payment gateway. Charge Anywhere provides customized POS solutions such as an IP/wireless payment gateway, POS software, encryption and data security services, custom card issuance, and merchant billing services to various industries.

Charge Anywhere allows the merchants to capture mission critical business data — such as invoice number, employee number, tips, and tolls — not included in the credit card.

Charge Anywhere features include:

--Accepts all major credit, debit, gift and prepaid cards
--Exports transactions into Charge Anywhere designed for QuickBooks
--Supports the new trend of ‘contactless’ payments
--Automates the software update process
--Captures important business data
--Available in multiple languages
--Supports both Level 1 and Level 2 purchase cards
--Supports CVV2 and AVS (News - Alert) to help reduce fraud and charge-backs
--Eliminates the process of batching with Autobatch

Identita’s IDPAY enables businesses and customers to conduct private and personalized transactions through their mobile phones and wireless devices. IDPAY is characterized by the two-factor and three-factor mobile security for banking and financial community.

The IDPAY platform is suitable for a variety of mobile enablement applications such as:

--Stored value
--P2P
--Loyalty and rewards programs
--Mobile commerce
--Coupons/rebates
--Bill payment
--Remittances
--Near-field communications (NFC)

“The partnership between Charge Anywhere and Identita offers a unique opportunity to combine the force of two leading solution providers in the card security and mobile payments space,” said Paul Sabella, president and CEO at Charge Anywhere.

Sabella continued: “For over four years, Charge Anywhere has been providing secure wireless payment solutions to the US market leveraging our PCI PABP compliant POS software applications, infrastructure, and ComsGate, the PCI DSS Level 1 secure payment gateway. The partnership with Identita allows Charge Anywhere to extend the reach of our secure payment solution to new markets as well as offer new value to our customers in the US.”