News
G&D Provides Wireless Operators the Ability to Deliver Twitter to Any Type of Device
Giesecke & Devrient today announced a solution for supporting social networking applications that allows wireless network operators to deliver access to Twitter, Facebook and other similar sites to virtually any subscriber’s handset. Based on G&D’s highly flexible SIM card client combined with G&D’s industry leading Over-the-Air platform, SmartTrust® DP™, the social networking solution allows for ubiquitous access to social networking applications and services as well as easy integration with any such offerings.
The solution provides subscribers affordable access to social networking applications regardless of handset used by supporting the broadest range of SIM cards. The flexibility and openness of the SmartTrust DP enables operators to quickly provide support to new social networks that arise in their local market as well as popular global applications such as Twitter.
The unique approach to enabling the use of social networking tools in an affordable and easy-to-use manner, regardless of the wireless device used on an operator’s network, opens the door to a large segment of subscribers who have neither a smartphone nor an unlimited data plan. Wireless operators can capitalize on this breakthrough by bringing a set of applications to the subscriber that can help to generate additional revenue and increase customer satisfaction.
“While the iPhone® and Android-based devices easily access the Internet and virtually any social networking site, the reality is that most wireless users across the world don’t currently use such handsets,” said Marianne Arosenius, Managing Director of G&D subsidiary SmartTrust. “Our unique solution allows these hundreds of millions of users to affordably and easily utilize popular sites such as Twitter even if they don’t have the latest smartphone or 3G device.”
According to a recent blog post by Evan Williams, founder of Twitter, 16 percent of all new Twitter users begin utilizing the service through a mobile device compared with five percent in April prior to the launch of the company’s first branded mobile client. “As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users,” Williams noted in the blog. “Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.”
Giesecke & Devrient press contact:
Stefan Waldenmaier
Phone: +49 89 4119-2985
e-mail: stefan.waldenmaier@gi-de.com
Media Contact:
Paul Rubin
Carabiner Communications
Phone: +1 - 678 417.9479
e-mail: prubin@carabinerpr.com
About Giesecke & Devrient
Giesecke & Devrient (G&D) is a leading international technology provider headquartered in Munich, Germany. With a headcount of more than 10,000 employees, the Group generated sales of EUR 1.7 billion in fiscal 2009. Founded in 1852, G&D is a global market leader and pioneering innovator in banknote production and processing, smart card solutions and services for telecommunications and electronic payment, and security documents and identification systems. 65 subsidiaries and joint ventures in 32 countries ensure customer proximity worldwide. For more information, visit our website at:
www.gi-de.com.