News
Device intelligence solution by Airwide Solutions
Airwide Solutions, a provider of mobile messaging infrastructure and applications, says its new device intelligence solution enables operators to deliver device-appropriate content optimised for specific handsets, and improves the performance of MMS and other mobile marketing campaigns via the pre-transcoding of messages.
Airwide's device intelligence lets operators learn exactly which devices are currently in use on the network and by whom, and whether a subscriber's device has MMS capabilities so they can better target optimised content to the appropriate audience.
The solution also offers demographic trend information including the top ten device make and models used on an operator's network, the fastest-growing device make and models on the network, the rate of penetration of new devices and the rate of device turnover.
Airwide's device intelligence relies on the device detection and identification capabilities provided by the company's AirGuard Equipment Identity Register (EIR) to provide insight into the devices in use on an operator's network. Aggregate trend information and specific individualised data are available through two distinct packages.
The Data Mining package enables operators to access predefined reports about the demographic trends relating to device use on the network. Through the Device Register package, operators can identify exactly which device a subscriber is using, providing real-time information that can help them more accurately target which applications to roll out, when and to whom.
www.airwidesolutions.com