News
Cellum to expand into Bulgaria in JV partnership with Corpbank
Ilyan ZAFIROV, CEO of Corpbank (Corporate Commercial Bank AD) today signed an agreement in Sofia with János KÓKA, Chairman and CEO of Cellum Global on establishing Cellum Bulgaria, a joint venture company (JV) for developing and providing mobile payment transaction services. The Bulgarian partner to Cellum Bulgaria shall be Corpbank and Velder Consult. The establishment of the JV is planned for the fourth quarter of 2011. The new innovative venture, Cellum Bulgaria, shall introduce easy-to-use mobile purchase, mobile payment and NFC (contactless) transaction services into the Bulgarian market, all of which will be based on Cellum's secure payment technology.
As a result of the joint efforts, it will soon become possible buying, paying, betting, transferring money, topping-up prepaid phone-cards or paying bills swiftly and easily, in Bulgaria. "We can turn mobile handsets into intelligent purse. The Hungarian success can be repeated in Bulgaria, for the benefit of Bulgarian customers. We know today, how we, in Central and Eastern Europe, will pay tomorrow." - said Mr. Kóka. Ilyan Zafirov added, that "the paramount strength of Corpbank group is laying in innovative products and high value-add. In concerted efforts with the one of the largest players of the Central and Eastern European mobile transaction arena, our clear ambition is to become the number one player in this segment, in Bulgaria, too."