News
AIB Merchant Services and Zapa Launches New “AIBMS loyaltyplus”
Solution
AIBMS is a joint venture between AIB and First Data, the global leader in electronic commerce and payment services. AIB Merchant Services (AIBMS) launches its new AIBMS loyaltyplus solution, an innovative and pioneering scheme that enables retailers to maintain and enrich relationships with their customers. The AIBMS loyaltyplus solution not only helps retailers to attract
and retain customers, it also provides a means to effectively communicate with targeted customers through built-in research and marketing tools.
The AIBMS loyaltyplus solution utilises the ZapaTAG, from ZapaTechnology, a contactless tag that allows multiple loyalty cards to operate on a single tag. The loyalty programme operates a pointsbased system, which is integrated with AIB Merchant Services point of sale terminals. This provides businesses with a customisable, low cost, effective and easy-to-use loyalty programme to help generate recurring footfall. In addition to providing an effective loyalty programme, AIBMS LoyaltyPlus allows the Retailer to plan and execute on SMS & email campaigns direct to their most valued customers.
Speaking at the launch today, Chris Mason (Managing Director) AIBMS said: “We developed this programme specifically with small to medium sized retail outlets and service providers in mind, to allow them to operate a loyalty programme on a par with larger retail chains.
We have had great success with our pilot customers, which included a dog grooming service, a florist and a restaurant - proving indeed that AIBMS loyaltyplus is suitable for all types of shops and services. Each customer, all of whom have experienced the ease-of-use and benefits first hand, was delighted with the solution.”
“The solution also assists businesses by providing information and analysis of their own customer base and enables them to address specific consumer profiles with integrated communication tools.
We are proud to announce that we are now ready to roll out the programme across Ireland and the UK”, Chris added.
The AIBMS loyaltyplus scheme fills a gap in the market that was identified by research carried out across a wide range of businesses. It is quick and simple to use for both the business retailers and their customers and the benefit to the consumer is they are rewarded with products and services they actually want, from places they visit on a regular basis without having to carry multiple loyalty
cards.
John Nagle, CEO of Zapa Technology, “ AIBMS, in launching such a service, has positioned itself as a pioneering retail -focused Merchant Acquirer. Retailers will now be able to apply and leverage realtime data to maximise the spending habits of their customers, at a price point that better reflects a smaller retailers capability to invest in loyalty, enabling these retailers to compete more
effectively using loyalty and rewards as effective customer retention tools”